READ AND REPLY BY AGREEING OR DISAGREEING AND WHY?

REPLY 1

 

The significance of the two is that a team's quality or focus depends on the shared aims of their purpose and by what methods the individuals are related to each other and are interdependent. They have more than one individual designated or elected as the leader of the team. In contrast, a group comes from having many individuals or a consistent willingness to carry out a fixed activity yet are focused on completing individual goals, they are independent and has one person who leads the group.

https://keydifferences.com/difference-between-group-and-team.html

I would say I’m part of a Problem-Solving Teams structure. My position entails problem-solving of teams where effective resolutions are required all the time and come up with recommended solutions when the need arises. We meet twice a month to discuss and solve problems within our department. we look at ways to make procedure changes, and we ensure they are implement. Each member provides individual recommendations for procedural improvements and after enough discussions, we present our recommendations to upper management for implementation approved.

https://www.referenceforbusiness.com/management/Str-Ti/Teams-and-Teamwork.html

When groups of individuals work together, the choices they make result from more than simply the decision-making process of the individuals. Group dynamics play an essential role in the best and creativity of their decisions. I would think that project manager comes to mind as good example. They must adapt to changing the environment and process around them will lead to the success of managing the individuals. They need to create something that everyone can follow, this is how the change happen.

https://www.mindtools.com/pages/article/improving-group-dynamics.htm

I like Lewin’s Change Management Model, not only is it a popular and effective of many of the models, it’s easier for me to understand what organizational and structured changes mean and gives me a guide to use it with my team. Lewin's model has been around for a long time. It's staying power in the field change management is due to its simplicity and application to life at work and outside of it.

https://www.change-management-coach.com/kurt_lewin.html

REPLY 2

 

This class has hit at such a great time in my career. We have experienced a major change at my job, and after 14 years my manager decided it was time for her to find a different career path, so this has helped me out a lot not with just school work, but also help at work. Taking everything in that I am learning has helped me help the other girls how to get through this major change for us as a team. You will see me use what is going on with my job for a lot of examples in our discussion boards, along with me taking in the information I am learning from class and using it in our situation at work. 

  1. How do you perceive the similarities and differences, between a group and a team?   The similarities of  the two is the fact they are a group of 2 or more individuals that work independently toward goals. The differences between the two is the fact a team works to complete specific goals, and a group they work individually toward goals of the organization.(Belbin, R. M. (1993).  Team roles at work)  
      So to me I perceive both of them like we have it broke down at my job we have 2 of us right now being stand in managers and we work on all the manager stuff such as inventory, payroll, and closing at night. As a group we all work towards daily goals, along with we each cut and style hair. 

     2. What different types of team structures have you been involved with or witnessed? I have been out of high school for 20 years and I have worked in a few different types of jobs the main one is I have been a hair stylist for 20 years along     with working for a hospital for 10 1/2 years and I was an office manager for a landscape company for a little while. So I have witnessed a few different types of team structures. The main one in all of the jobs I have worked in and               currently using right now is self directed, myself and the other girl that has been with the company are in charge of manager duties for our store. The General Manager and owner are very rarely in our store they have put myself and the other     girl in charge of manager duties because we have more experience in the duties than the other girls that are just starting out.

    3. /What effect will the group/team dynamics have on the organizational change and initiative? The group dynamics can have a big impact on the organizational change, for instance the girl that is helping me with the change in our company, has really let the title go to her head, and this has caused alot of problems with the other girls. The fact that she has let this go to her head like she has it makes the other girls not want to work when she is working, and customers are picking up on that behavior, and it is going to hurt our store with good customer service, along with hurt our business if we have anymore staff quit on us,because that puts us short staffed. This will cost us money along with customers. It makes it hard to grow as a group when the main team member is acting like she is, when we can not keep staff. 

   4. What types of change strategy would you incorporate for an organization that uses work groups? Describe how that strategy would be effected if the organization used work teams.  I feel in my situation at work we would have to use the positive model for our organization. At the point we are at in our shop we need a lot of positive for our work team, this model can help both work groups and work teams positive can help out in any situation. If the team members and work group see the team leaders being positive this will help the group and team stay positive and they will want to reach all goals for the team and the group. 

References:  .(Belbin, R. M. (1993).   Team roles at work)  Oxford: Butterworth-Heinemann. Benne, K. D., & Sheats, P. (1948). Functional roles of group members’.   Journal of Social Issues ,   ( 4 . 41), 9.

REPLY 3

 

Part 1

I am as guilty as the next guy when it comes to making assumptions, both in my everyday life and in my work life. It is difficult to look at a situation and not make assumptions about how it will turn out. Recently, I made the mistake of making an assumption, at work, and I thought about the consequences. However, I did not believe that my assumption was wrong, as is the case most of the time, and my assumption did create a couple of difficult to maneuver around issues. I am responsible for ordering my required items from our vendors and I have a weekly budget to consider when ordering. I wanted a special cut of meat, it is slightly more expensive, but it is well worth the money. The assumption was that if I ordered two cases that would be more than enough meat for the meal and if I didn’t need both cases I would be able to return the unused case. If I ordered these two cases it would put me over budget by $6.00, I assumed this would have no negative effect on my budget as I was already under budget for the month. It turned out that one case was enough to serve for the meal and I attempted to return the other case, this vendor is new to our company, and they have a strict no return policy. The only way to return an item is to claim it before their delivery driver leaves your facility. So, I had to keep the case of meat and on top of that the case was priced per pound and each case varies in weight, so it put me $34.00 over budget. This was an issue because I did not have that kind of extra money in my budget for the remainder of the month. I ended up having to stay a few dollars under budget for the next three weeks, this made it difficult for me to order needed smaller items.

Part 2

Managers are required to make many difficult decisions on a daily basis, having a decision-making model in place will help the manager make the decision without bias and with a certain amount of ease. These models are great for managers to utilize because it takes them step by step through the decision-making process with little to no sidetracking. The use of these models also allows the manager to track the effectiveness of the decision-making process. These decision-making models are set up to cover any company policies, legal regulations, and any relevant data needed to come to a successful decision, (Taylor, n.d.).

On the other hand, if managers were to have no decision-making models available to them, they would have to weigh their options and diagnose the proper decision for the circumstance. The managers would have to remember company policies, legal regulations, and any relevant data needed for making the decision successfully. Without the decision-making model there is quite a bit of information left to be interpreted by the manager making the decision. This allows room for discrimination, bias, and poor judgement.

Part 3

Strategic decision making should be considered a long-term goal, it is not a decision that will affect the company in a month or two but could affect the company for many years to come. The manager(s) making these types of decisions need to be aware of current company performance and possible future company performance if the proper or improper decision is made. Some of the other factors would be things like if the data collected is pertinent to the decision being made. Also, who needs to make the decision, who all is involved with the decision. If the decision is to be made then what are the relevant factors that could impact the decision, or areas the decision could impact, (Rosenzweig, 2013).

References:

Taylor, James, (n.d.). Business Process Management Institute. The Role of Decision Modeling in Business Decision Management. Retrieved from: http://www.bpminstitute.org/resources/articles/role-decision-modeling-business-decision-management

Rosenzweig, Phil, (2013). Harvard Business Review. Decision Making. What Makes Strategic Decisions Different? Retrieved from: https://hbr.org/2013/11/what-makes-strategic-decisions-different

REPLY 4

 

1)   When making a decision it is human nature to make assumptions. Understanding the assumptions along with the consequences should those assumptions be incorrect is important.  A best practice when making a decision is to make a list of any assumptions that exist.  Discuss a decision you have made in the past in your professional life that was based on assumptions that proved to be incorrect.  What were the consequences and how did you handle the resulting situation?

a)   Competition can be fierce in the work place.  My standard practice is to learn what my team does and know what can and what cannot be done – ensuring no one can pull the wool over my eyes. In a particular organization, my team was the largest and the top performers.  Senior Leadership decided I needed to dedicate 150 resources to another function.  They would remain reporting to me.  I needed to add support for the process from beginning to end. As such, they would not be part of the other team.

b)   My assumption was the other team leaders would welcome the additional support to move the process forward.  My team shared the work floor with the manager of the other workgroup.  We had years of personal conflict over disparate treatment of the employees in the two different work groups.  For example, regardless of the number of calls on hold and shifts were ending or we were closing for the day – they just left the callers on the lines and got up and left.  In my world, we did not close the lines, we required the people to remain on the lines and assist customers.  The other work area was still operation on a 9-5 operating hours schedule.  Our team had moved onto an overtime mandate and implemented alternate shifts all to better helped our customers.  I assumed they were the ones asking for help and would really want some ideas on improving the options.  When in fact, they did not want us involved and had advised their team they could not help us.  My assumption was we all worked for one company and we both must move forward to solidify our company’s place in the market.  Not so, her personal dislike for me impacted everything.

c)   She actually mandated her team not to assist my team.  We did not know the work and had to work with people at locations in different states to learn processes and begin the work.  The relationship was destroyed beyond repair.  It impacted her reputation and because we were in difficult time, they didn’t let her go for a couple more years, but her world and impact was very specialized and somewhat non-collaborative.

2)   There are many different decision making models available such as: the rational model; the seven step model; and the Carnegie model to name a few.  What are the pros and cons of managers using decision making models? 

a)   The rational model looks at the problem, cause and seeks a solution in a linear method.  This would seem appropriate for easily identified issues and where solutions might be more easily achieved (All Minds, nd).

b)   The seven step model looks at a step by step approach, identify what needs to be decided, define ones own strengths and weaknesses, gifts, values and interests – what do you bring to the table to solve the problem, what options do you have, research for causes, what options are there to solve the problem, make a choice, execute the decision (Roberts, nd).

c)   The Carnegie method realizes there are limited resources and information to solve problems.  There is rarely consensus, this model may require getting supporters, its more political, this may be an opportunity where multiple solutions are shared and the one with the greatest consensus is the one accepted, (Carnegie, 2009).

3)   What factors should be taken into consideration when collecting data for a strategic decision? Usually, who needs to be involved, how fast does the decision need to be made, what are the impacts and who has the power to make the final decision.

Resources:

All Mind Tools. (n.d.). Rational decision making model. Retrieved December 14, 2018, from https://allmindtools.com/rational-decision-making-model/

Carnegie Decision Model. (2009, August 15). Retrieved December 14, 2018, from http://www.decide-guide.com/carnegie-decision-model/

Roberts, R. (n.d.). 7 Step Decision Making Model. Retrieved December 14, 2018, from https://www.decision-making-confidence.com/7-step-decision-making-model.html

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1)Why are informal settings such as dinners useful?

2)Could the consultants have influenced the agenda in more formal ways? How?

3)If you had been one of the managers at the Italian restaurant, what would your views of the meeting been? 

POST 1)

1.  Informal settings for meetings and to exchange information can be very useful in breaking down barriers.  Often, people feel very restricted to voice their opinions when in a formal office setting or in a boardroom with their superiors.  I have seen it often in the military where people are given an option to speak up, but no one truly feels comfortable because the setting does not fell appropriate.  Wearing casual clothes, drinking a beer, and socializing before business begins can often make leaders feel more "human" to their employees and in return lead to more honest feedback.

2.  It is possible that the consultants could have influenced the agenda in more formal ways, but several issues point to the fact that employees of the company did not feel comfortable with the leadership.  Originally, the marketing and sales manager was already skeptical of the CEOs attempt to have dinner at his own house, believing that the CEO would attempt to influence the agenda of the consultants.  Also, when the consultants invited middle management to the Italian restaraunt, it was noted that middle management had several good ideas but were always shut out and their opinions were not hear.  By breaking down those formal barriers, the consultants were able to do their job.  I believe more formal ways would have came up short of the desired effect.

3.  If I was one of the managers at the Italian restaraunt I would have been relieved that someone was finally listening to us.  It was noted that they had ideas and knew why the company was in trouble.  Middle management is the where the rubber meets the road between the employees and supervisors.  They must be involved when trying to find out better ways to run the business. CURT

POST 2)

During the reading of Illustration 15.3 question 1, Why are informal settings such as dinners useful?  It is custom sometimes during business dealings to set the first meeting in a relaxed environment to break the ice and ensured that everyone gets a chance to relax and express their opinions.  In this scenario that was the thought of some people but, not all had the same conclusion for a mutual meeting spot.  The CEO had other plans, and some saw it as an opportunity to persuade the consultant company in his favor.

Question 2, Could the consultant have influenced the agenda in more informal ways? How? Although I understand having meetings off-site to avoid everyone at the company going crazy until the plan for the consultant is set.  Having a more formal meeting is the best practice to set the tone on how serious the situation is. I do believe that the consultant firm could have influenced a more of a formal setting. However, it is a very fragile meeting that the consultant company wants to happen.  For the consultant company to get hired, they must ensure the CEO that the study of the company will be professional and informative.

Question 3, If you had been one of the managers at the Italian restaurant, what would your views of the meeting be? Since only half of the managers were present for the meeting, I would assume that I have the same opinions as the CEO and I was invited because of that reason.  I would also then question why everyone was not present for the meeting. JOHN

POST 3)

1. In my opinion informal setting such as dinners are useful because they can potentially break the ice.  For example, being in the military if we are out at a dinner uniform is not expected, so seeing my commanding officer in a pair of jeans and a t shirt rather than brass on their shoulders would put me more at ease when having conversations.

2. I believe the consultants could have influenced the agenda in a more formal way by, first not talking about work during a dinner.  Granted the whole purpose of the dinner was to talk business but I feel the dinner was to establish yourself and gain a sense of connection from the other end, like a bond.

3. If I was one of the managers being asked for drinks and food at an Italian restaurant, I would feel there are high expectations.  I must admit I would be a tad bit nervous because I feel I would be talking on behalf of the small organization I am in but overall I see it as an opportunity to show the boss what I got.  Other examples, if I was going to the house for the dinner I would do my research and buy the bottle of scotch I know my boss likes, or at the castle, know my history to sound smarter, and at the Italian place, be prepared to pay to leave a statement of, I got this. Melissa

POST 4)

1.) Informal settings such as dinners play critical roles in bringing different individuals together. First, these settings allow individuals to mingle and interact more freely whereby they can easily share ideas and feelings regarding various issues that might be affecting them. Second, informal settings help to build trust among individuals regardless of their social status. For instance, senior employees get to interact with their juniors more freely compared to formal settings where roles and classes among workers are clearly distinguished. Third, informal settings provide a neutral ground for workers to express their feelings and ideas without the fear of their superiors.  Lastly, this setting is a fertile ground for influencing other individuals. 

2.) Consultants play vital roles in influencing decisions and other ideas. Therefore, consultants at Locco could have used this ability to influence decisions made by the management regardless of the location or surrounding environment. These consultants were involved in carrying out extensive data analysis with the aim of identifying the main issues that affected the company. Consequently, it is unquestionable that they could have used their findings to influence the nature of the decision made by the management. Besides, management’s decision was largely dependent on the results of their analysis. 

3.) Lastly, junior managers are often assumed in the decision-making process. However, this meeting gave them room to express their thoughts and possible source of the organization's problems. Therefore, the fact this meeting gave them this opportunity shows that it was successful. However, it is important to ensure that their ideas are also considered during the implementation process. The senior consultant should go beyond establishing a rapport with the managers and incorporate their ideas as part of his findings=- Bianca 

POST 5)

1) I think informal settings offer both parties to be a little more comfortable during the meeting.  I have been in formal meetings as well as informal, and I think the latter is easier to conversate about the subject.  My experiences with formal meetings have typically involved preparing a brief speech about the topic and then answering any questions that may arise during the meeting.  When these types of interactions take place in an informal setting, both parties have an opportunity to discuss the topic.  

2) In some ways, I think the CEO may have benefited more from formal meetings.  The idea that he was trying to sway the decisions of the consultants by having them over for dinner might have not been an issue had the meetings happened in the work place.  Also, the meeting at the pizzeria raises some concern for the managers that did not want to or were not able to attend.  The perception may be that the members not in attendance do not have the best interest of the company in mind, while that may not be the issue at all.  One reason I do not like to have business discussion outside of work is that I do not want to mix work with outside life.  If I have a cookout and invite people from work, we are solely there for fun, not work discussions.  

3) If I were one of the managers at the pizzeria, I would not hold the meeting against any of the members that were not there.  I think the meeting would have been more beneficial if all of the managers were in attendance, but there may have been underlying circumstances as to why all the members were not there.  Some people have a job only for the reason of paying their bills, while others are striving to make it to the top.  As long as both of these types give 100% while they are at work (on the clock), then they cannot be punished for not attending “extracurricular” activities -Honeycutt

POST 6)

1. Informal settings such as dinner can be useful as it is a way for people to unwind and relax and it's also an opportunity to get to know one another and build relationships.  An informal setting gives you the chance to open up and voice your opinion more freely and not feel restricted like one might feel in the work environment.

2. Yes, I believe the consultants could have influenced the agenda in a more formal way, for example, like conducting a SWOT analysis of Locco to determine why the company's profits are declining by examining the company's strengths, weaknesses, opportunities to improve and threats.  This analysis would be conducted onsite, in the work environment, business casual attire, conference room setting with PowerPoint presentations and working in teams.

3. My first thought or views on meeting with the consultants would probably have been this was their opportunity now to pick our brains as to why the company is experiencing declining profits and what do we as middle managers see as being the solution. This meeting would serve as an opportunity to exchange information or complain about some of the issues going on in the organization that is contributing to the decline, but because middle managers are in the trenches, they may not get the respect they deserve so their voices aren't always heard. My overall hopes would be that the managers would come away from the meeting feeling positive and energized and ready to do what they need to do to support the organization. -DANA 

POST 7)

1) Informal settings such as dinner’s helps to create a conducive atmosphere that support more personal interactions. Participants are more likely to get an opportunity to engage with other much more as compared when engaging in formal setup where interactions are limited. As a result, consultants and clients are more likely to work as team, where each strives to fulfill the needs of the other. Apart from learning the history of a company, informal setups as it is the case in the text help to cultivate avenues for trust growth. Informal setups also help interested parties get their positons heard and taken into consideration, especially where they feel they have more control and confidence as evidenced by the way the CEO and the consultant dictated the tempo of discussion at the CE’s home and at the castle respectively. 

2) Yes, consultants could have influenced the agenda by requesting in advance an opportunity to present their case. It should be noted that formal meetings usually have moderators who give an equal chance to participants to give their views. As such, the consultants would have been in a position to influence the agenda by making specific request of some items to be included in the agenda. This can possibly be sort by asking for some specific issues to be discussed in a meeting before the actual day of the meeting. This helps each of the participants to be aware of what is one the table. Last but not least, providing supporting information, and examples can also help consultants influence the process in a more formal way.

3) I would have approached the meeting more positively and seen it as an opportunity to get to know what the consultants have to say concerning the then state of affairs. I thought the meeting was equally a success for both parties and created an opportunity for better relationships between the consultants and middle managers. Besides this, it did also create an avenue for the middle managers to ask questions with regard to the nature of work and what was expected of them. Lastly, such meeting provided a perfect platform where managers could raise their concerns that they needed to be addressed. 

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CLC – Contemporary Business Leaders

Mark Zuckerberg is the person that would like to write on. if not him, anyone other than Bill Gates. Thanks

Details:

Many names are recognized as notable business leaders. Steve Jobs, Bill Gates, Elon Musk, Mark Zuckerberg, Jack Welch, and Colleen Barrett are all leaders identified for their unique approach to leading people. Please review the "Contemporary Business Leaders" resource for a list of additional business leaders. Select one leader from this list discuss (in 1,250-1,500 words) what you have learned about the selected individual as a leader and the leadership style that leader embodies. Address the following in your discussion:

  1. Identify a leader and justify why you selected that      particular leader. With what organizations is the leader affiliated? In      what industry is the leader recognized? How long was the leader in a      leadership position?
  2. Discuss which leadership theory best describes the      chosen leader's approach to leading people.  
  3. What was the leader's greatest career achievement?
  4. Identify a significant career challenge the leader      faced and how the leader handled the challenge. Did the response align      more with a managerial role or a leadership role?
  5. What power base did the leader use in handling or      resolving the challenge?
  6. Compare the leadership style used by your selected      leader against that of the leader's successor/predecessor (or competitor,      if a successor/predecessor is not applicable). Was there a difference in      the leadership styles? Which leader do you think is more effective and      why?
  7. Provide a discussion on two to three attributes a      leader should emulate or avoid based on course materials.  Describe      how these characteristics would be beneficial or detrimental in an      organizational setting.

You are required to use at least two external sources to provide evidence in support of the leadership style displayed by your selected leader. The rationale should be justified; this should not be completed based on an opinion.

Prepare this assignment according to the guidelines found in the APA Style Guide, located in the Student Success Center. An abstract is not required.

This assignment uses a rubric. Please review the rubric prior to beginning the assignment to become familiar with the expectations for successful completion.

You are required to submit this assignment to LopesWrite. Please refer to the directions in the Student Success Center.

Rubric

CLC – Contemporary Business Leaders 

  

1
  Unsatisfactory
  0.00%

2
  Less than Satisfactory
  65.00%

3
  Satisfactory
  75.00%

4
  Good
  85.00%

5
  Excellent
  100.00%

 

70.0 %Content

 

5.0 %Business Leader   Description

Description of   business leader that includes the organization that the leader is affiliated   with, the industry that the leader is associated with, and the length of time   the leader was in the position is absent, inappropriate, or irrelevant.

Description of   business leader that includes the organization that the leader is affiliated   with, the industry that the leader is associated with, and the length of time   the leader was in the position is vague or incomplete. Supporting material is   often confusing or inappropriate.

Description of the   business leader that includes the organization that the leader is affiliated   with, the industry that the leader is associated with, and the length of time   the leader was in the position is provided, but at a cursory level. Supporting   material is of baseline acceptable quality and quantity.

Description of   business leader that includes the organization that the leader is affiliated   with, the industry that the leader is associated with, and the length of time   the leader was in the position is clear and well-developed. Supporting   material of above average quality and quantity is provided.

Description of   business leader that includes the organization that the leader is affiliated   with, the industry that the leader is associated with, and the length of time   the leader was in the position is thorough and detailed. Examples and   personal insight are used to further understanding. Supporting material is of   exceptional quality and quantity.

 

10.0 %Leadership   Theory Approach

A discussion of the   leadership theory that describes the leader's approach to leading people is   absent, inappropriate, or irrelevant.

A discussion of the   leadership theory that best describes the leader's approach to leading people   is vague or incomplete. Supporting material is often confusing or   inappropriate.

A discussion of the   leadership theory that best describes the leader's approach to leading people   is provided, but at a cursory level. Supporting material is of baseline   acceptable quality and quantity.

A discussion of the   leadership theory that best describes the leader's approach to leading people   is clear and well-integrated. Supporting material of above average quality   and quantity is provided.

A discussion of the   leadership theory that best describes the leader's approach to leading people   is thorough and well integrated. Examples and personal insight are used to   further understanding. Supporting material is of exceptional quality and   quantity.

 

10.0 %Leader's   Greatest Achievement

Discussion of the   leader's greatest achievement is absent, inappropriate, or irrelevant.

A discussion of the   leader's greatest achievement is vague or incomplete. Supporting material is   often confusing or inappropriate.

A discussion of the   leader's greatest achievement is provided, but at a cursory level. Supporting   material is of baseline acceptable quality and quantity.

A discussion of the   leader's greatest achievement is clear and well-integrated. Supporting   material of above average quality and quantity is provided.

A discussion of the   leader's greatest achievement is thorough and well-integrated. Examples and   personal insight are used to further understanding. Supporting material is of   exceptional quality and quantity.

 

10.0 %Handling a   Challenge

A discussion of a challenge   the leader faced and how it was handled as well as whether the leader   responded with a managerial or leadership role is absent, inappropriate, or   irrelevant.

A discussion of a   challenge the leader faced and how it was handled is vague or incomplete. A   discussion of whether the leader responded with a managerial or leadership   role is weak or marginal with gaps in presentation. Supporting material is   often confusing or inappropriate.

A discussion of a   challenge the leader faced and how it was handled is provided, but at a   cursory level. A rudimentary discussion of whether the leader responded with   a managerial or leadership role is included. Supporting material is of   baseline acceptable quality and quantity.

A discussion of   challenge the leader faced and how it was handled is clear and   well-integrated. A discussion of whether the leader responded with a   managerial or leadership role is clearly articulated. Supporting material of   above average quality and quantity is provided.

A discussion of   challenge the leader faced and how it was handled is thorough and   well-integrated. A discussion of whether the leader responded with a   managerial or leadership role is clearly developed with examples and personal   insight to further understanding. Supporting material is of exceptional   quality and quantity.

 

10.0 %Power Bases and   Impact of Behavior

An identification of   the power bases used in handling the challenge (including a description of   the impact of the leader's behavior on the situation) is absent, inappropriate,   or irrelevant.

An identification of   the power bases used in handling the challenge is vague or incomplete. A   description of the impact of the leader's behavior on the situation is weak   or marginal with gaps in presentation. Supporting material is often confusing   or inappropriate.

An identification of   the power bases used in handling the challenge is provided, but at a cursory   level. A rudimentary description of the impact of the leader's behavior on   the situation is included. Supporting material is of baseline acceptable   quality and quantity.

An identification of   the power bases used in handling the challenge is clear and well-integrated.   A description of the impact of the leader's behavior on the situation is   clearly articulated. Supporting material of above average quality and   quantity is provided.

An identification of   the power bases used in handling the challenge is thorough and   well-integrated. A description of the impact of the leader's behavior on the   situation is clearly developed with examples and personal insight to further   understanding. Supporting material is of exceptional quality and quantity.

 

10.0 %Leadership Style   Comparison

A comparison of the   leader's leadership style to a successor or predecessor (or competitor) as   well as a description of the difference in leadership styles and which is   more effective is absent, inappropriate, or irrelevant.

A comparison of the   leader's leadership style to a successor or predecessor (or competitor) is   vague or incomplete. A description of the difference in leadership styles and   which is more effective is weak or marginal with gaps in presentation.   Supporting material is often confusing or inappropriate.

A comparison of the   leader's leadership style to a successor or predecessor (or competitor) is   provided, but at a cursory level. A rudimentary description of the difference   in leadership styles and which is more effective is included. Supporting   material is of baseline acceptable quality and quantity.

A comparison of the   leader's leadership style to a successor or predecessor (or competitor) is   clear and well-integrated. A description of the difference in leadership   styles and which is more effective is clearly articulated. Supporting   material of above average quality and quantity is provided.

A comparison of the   leader's leadership style to a successor or predecessor (or competitor) is   thorough and well-integrated. A description of the difference in leadership   styles and which is more effective is clearly developed with examples and   personal insight to further understanding. Supporting material is of   exceptional quality and quantity.

 

10.0 %Attributes a   Successful Leader Should Possess or Avoid

Attributes a leader   should possess or avoid in order to be successful are absent, inappropriate,   or irrelevant.

Attributes a leader   should possess or avoid in order to be successful are vague or incomplete.   Supporting material is often confusing or inappropriate.

Attributes a leader   should possess or avoid in order to be successful are provided, but at a cursory   level. Supporting material is of baseline acceptable quality and quantity.

Attributes a leader   should possess or avoid in order to be successful are clear and well   integrated. Supporting material of above average quality and quantity is   provided.

Attributes a leader   should possess or avoid in order to be successful are thorough and well   integrated. Examples and personal insight are used to further understanding.   Supporting material is of exceptional quality and quantity.

 

5.0 %Research Sources   (relevancy, quantity, and type specifications)

Sources are not used   or cited as required in the assignment instructions. Noncredible sources are   used.

Source relevance is   vague or inconsistent. References from appropriate sources are not included:   at least one academic resource.

Source relevance is   mostly applicable and appropriate. References from appropriate sources are   included: at least two academic resources.

Source relevance is   applicable and appropriate in all instances. References from appropriate   sources are included: at least three academic resources.

Source relevance is   applicable and appropriate in all instances and sparks interest in the reader   to pursue further investigation. References from appropriate sources are   used: more than three academic resources.

 

20.0 %Organization and   Effectiveness

 

7.0 %Thesis   Development and Purpose

Paper lacks any   discernible overall purpose or organizing claim.

Thesis is   insufficiently developed or vague. Purpose is not clear.

Thesis is apparent   and appropriate to purpose.

Thesis is clear and   forecasts the development of the paper. Thesis is descriptive and reflective   of the arguments and appropriate to the purpose.

Thesis is   comprehensive and contains the essence of the paper. Thesis statement makes   the purpose of the paper clear.

 

8.0 %Argument Logic   and Construction

Statement of purpose   is not justified by the conclusion. The conclusion does not support the claim   made. Argument is incoherent and uses noncredible sources.

Sufficient   justification of claims is lacking. Argument lacks consistent unity. There   are obvious flaws in the logic. Some sources have questionable credibility.

Argument is orderly,   but may have a few inconsistencies. The argument presents minimal justification   of claims. Argument logically, but not thoroughly, supports the purpose.   Sources used are credible. Introduction and conclusion bracket the thesis.

Argument shows   logical progressions. Techniques of argumentation are evident. There is a   smooth progression of claims from introduction to conclusion. Most sources   are authoritative.

Clear and convincing   argument that presents a persuasive claim in a distinctive and compelling   manner. All sources are authoritative.

 

5.0 %Mechanics of   Writing (includes spelling, punctuation, grammar, language use)

Surface errors are   pervasive enough that they impede communication of meaning. Inappropriate   word choice or sentence construction is used.

Frequent and   repetitive mechanical errors distract the reader. Inconsistencies in language   choice (register) or word choice are present. Sentence structure is correct   but not varied.

Some mechanical   errors or typos are present, but they are not overly distracting to the   reader. Correct and varied sentence structure and audience-appropriate   language are employed.

Prose is largely   free of mechanical errors, although a few may be present. The writer uses a   variety of effective sentence structures and figures of speech.

Writer is clearly in   command of standard, written, academic English.

 

10.0 %Format

 

5.0 %Paper Format (use   of appropriate style for the major and assignment)

Template is not used   appropriately or documentation format is rarely followed correctly.

Appropriate template   is used, but some elements are missing or mistaken. A lack of control with   formatting is apparent.

Appropriate template   is used. Formatting is correct, although some minor errors may be present.

Appropriate template   is fully used. There are virtually no errors in formatting style.

All format elements   are correct.

 

5.0 %Documentation of   Sources (citations, footnotes, references, bibliography, etc., as appropriate   to assignment and style)

Sources are not   documented.

Documentation of   sources is inconsistent or incorrect, as appropriate to assignment and style,   with numerous formatting errors.

Sources are   documented, as appropriate to assignment and style, although some formatting   errors may be present.

Sources are   documented, as appropriate to assignment and style, and format is mostly   correct.

Sources are   completely and correctly documented, as appropriate to assignment and style,   and format is free of error.

 

100 %Total Weightage

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DISCUSSION 1

 

Assignment Details

This assignment has 4 parts:

  1. Thinking about your favorite company, compile a list of at least 3 competitors within the same industry.
  2. What organizational changes have the companies made in the last five years? What do you believe prompted those changes?
  3. In looking back at the changes the companies made, what do you believe would have happened if the employees would have resisted the change?
  4. What steps should a company take to minimize the risk of resistance to change by the employees?

READ AND REPLY TO EACH REPLY BY AGREEING OR DISAGREEING AND WHY?

REPLY 1

 

  1. Thinking about your favorite company, compile a list of at least 3 competitors within the same industry.

My favorite company is “The Hersey Company. This company has been around since 1886 by a great pioneer by the named of Milton S. Hershey who was known for his kind spirit and his genuinely just wanted to find a way to make as many people happy as possible and he did that with the most famous chocolate in the world. By him breaking ground in chocolate business he paved the way for his competitors such as Mars inc, Mondelez international, and nestle. Even though Mr. Hersey made way they found that they will never be as huge as Hersey company. So they need to find other way to made themselves know other than just their chocolate to even be in the same ball park as Hersey.

  1. What organizational changes have the companies made in the last five years? What do you believe prompted those changes?

Some of the changes that these company have made is last five years are that they are having to reinvent them self and introduce new candies into the candy world such as gummies, jellies, chew, fruit snacks, and even jelly beans. The reason for this is because even though their candy is amazing in their own way. This is a ear that new thing are coming out every day and they are trying to find ways to stay ahead of the market and being in the demand of the people.

  1. In looking back at the changes, the companies made, what do you believe would have happened if the employees would have resisted the change?

I honest think that is the employees resisted the change the company would have went down like a sinking ship and the reason for it is because to be in supply you need the demand and the only way to get that is give great product and something someone will wont over other companies for example jelly beans, first they came out with just plain jelly beans and the someone else came out with different flavors like butter popcorn, and cotton candy which are flavor that kids love, them someone was like hey let go a step more ahead let’s bring a jelly bean taste game with weird taste like dirty socks. Just to be able to play prank on each other which do you think the kids would want to buy.

  1. What steps should a company take to minimize the risk of resistance to change by the employees?

 A huge step that company should talk to minimize risk is ask what are some of their ideas make them feel as if they was in the choice and that way they will be excited to help make the changes .

REPLY2

 

Thinking about your favorite company, compile a list of at least 3 competitors within the same industry.

 My favorite company would have to be Wal-Mart. I will go to that store for any and everything. Three competitors within the same industry are: Kroger, Amazon, CVS Pharmacy.

What organizational changes have the companies made in the last five years? What do you believe prompted those changes?

 Kroger has made a few changes as well. Besides the great 5 for 5 deals and coupons in the mail. They have now upgraded to online coupons as well and site to store grocery shop. The have an app you can shop from home, grocery included and pick up from the store with no hassle of waiting lines and wasting a lot of time. Amazon has many of changes Amazon Prime is an example. You can use this feature to allow you to receive discounts and faster arrival of your products. CVS has many changes I have notice they have phones and new computer screens that allow you to send money to a love one or pay online bills. I think that is convenient for customers who don’t want to go a bigger store like Walmart for instance.  I believe that the feedback from customers was a little help in the changes from each one of the industries. When one company does something that bring more money into the company, most likely the next company will see how it benefits them and do the same to make just as much money. So, feedback from customers and employees will help with the changes in the company.

In looking back at the changes, the companies made, what do you believe would have happened if the employees would have resisted the change?

 If the employees resist the change it could lead to the company not making the change on time or firing a lot of employees, hiring new one, and training them to do the same as the old employees also take times. This may lead to pushing project dates back not a good look for the company. If the managers and supervisors communicate with the employees before, during, and through the change this may be prevented.

What steps should a company take to minimize the risk of resistance to change by the employees?

 Steps you could used to minimize change are understanding, encouraging, listening, engaged, identify, and help. Theses steps can help with the resistance to change with the employees.

DISCUSSION 2

 Assignment Details

This DB has three parts. 

  1. A key characteristic of an effective manager is good interpersonal skills.  Among the interpersonal skills that must be built are: motivation, communication, effective confrontation, coaching and development.  Describe the importance of each of these interpersonal skills for a manager.
  2. A commonly used acronym for goal setting is SMART.  Goals must be specific, measurable, achievable, realistic and time-bound.  Describe a professional goal that you have set listing how it fits into the SMART categories.
  3. Describe how the decisions managers make differ based on the level of the position such as supervisor, mid-level manager and senior manager.

READ AND REPLY TO EACH REPLY BY AGREEING OR DISAGREEING AND WHY?

REPLY 1

 

Assignment Details

This DB has three parts. 

  1. A key characteristic of an effective manager is good interpersonal skills.  Among the interpersonal skills that must be built are: motivation, communication, effective confrontation, coaching and development.  Describe the importance of each of these interpersonal skills for a manager.
  2. A commonly used acronym for goal setting is SMART.  Goals must be specific, measurable, achievable, realistic and time-bound.  Describe a professional goal that you have set listing how it fits into the SMART categories.
  3. Describe how the decisions managers make differ based on the level of the position such as supervisor, mid-level manager and senior manager.

In my opinion there are many reasons why motivation is important in being an effective manager. Being highly motivated will allow the team to meet certain standards and goal for the company. Working with motivated employees can be contagious and lead to an increased productivity and allow the company to excel in many different ways. I personally enjoy working with motivated people it makes me feel good and gives me the urge to be more successful. Communication is another very important factor you have to take under consideration. Effective communication reflects on how well of a manager you are; being able to plan, organize, and control information throughout your employees will make the job easier. This also allows the leadership of and organization or business show their visions and strategy. Good communication also help improve the morale as well as increase commitment. Effective confrontation is not as hard as some people make it out to be. Being able to tackle the issue or problems after the parties have settled down would be your best outcome. Sitting them down to talk about the issue before it escalates have been proven to be very effective. Keep a positive outlook on the situation and make sure to be a good listener and always ask for their opinions. Coaching is a very important management skill that needs to be mastered. In today’s business field managers are encouraged and sometimes expected to develop themselves as leaders and have excellent coaching skills to effectively manage their team.  

A personnel goal that I have set for myself was going back to school and achieving a bachelor’s degree. Using the S.M.A.R.T setting would be making the goal simple and specific. With that being said I choose a degree that I was interested in and applied to a school that fit my needs and wants. Measurable, track my progress in school and stay motivated to finish strong. Achievable, set standards and realistic goals in order to achieve the overall goal of graduating. Relevant, making sure taking on school is the right thing for me to do. The process to further my education is what I want to do and stay focused on the objective. Time bound, setting a target on when I should finish my courses in a timely manner. Keeping a calendar and marking off classes once they are finished will help you track the time of progress.

Supervisors are usually know as the first management level jobs. He/she is usually is responsible for a small group of employees that do the similar job as one another. Supervisors are supposed to have more experience in the job than the other employees. They also handle problem solving, schedules, work assignments, keeping the team motivated, and well trained. Mid-level managers are responsible for managing their supervisors. Making sure they are well informed of the goals that are needed to be met for the company or business. Mid-level managers have almost the same responsibilities as the supervisors but have additional responsibilities for personnel and HR duties. They also tend to have a minimum of 2-6 years of job experience. Senior management duties and responsibilities similar to the other level managers but also oversee administrative and functional direction of group of employees. Senior level tend to have more authority on financial decisions and responsible for group training.

REPLY 2

 

Managers that have good interpersonal skills, such as motivation, communication, effective confrontation, coaching and development skills are assets to a company.  Motivation can be a difficult for some, due to individual needs of employees, but once a manager understands how to motivate their staff both parties benefit.  Motivation leads to employees being more committed to the company, as well as they experience higher employee satisfaction.  Production and efficiency are increased as a result (Bessell. I., Dicks, B., et al, n.d.).

Managers that have the ability to communicate with their staff are considered more credible.  This allows for relationships to improve between the 2 and creates a more productive team (Heibutzki, R., 2018). Effective confrontation is not an easy skill to master, but higher employee morale and stronger risk management skills are a couple of benefits that managers will experience once they do.  Learning to communicate issues that are perceived as negative in a way that allows both parties to voice their sides makes for stronger workplace structure.  Coaching and development skills are also important skills for managers to have because it helps organizations meet their business goals.  It also helps to build working relationships that enable a company to keep strong team members from moving to a competitor (Weintraub, J. & Hunt, J., 2015).

A professional goal that I have set is gaining additional knowledge on how to be a better supervisor.  This goal can be achieved by attending training classes that are offered by my employer.  Also, weekly meetings with upper management allows for me to run ideas by them as well as they provide an overview of what has been working and what hasn’t.  This is a realistic goal due to the training is offered monthly as well as getting on the job training at the same time.  I can immediately use what is discussed in training with my staff.  This particular goal does need to be meet in the near future in order to keep the individuals that make up the team engaged, and motivated. 

Different levels of management are responsible for varies decisions that are made in an organization.  Senior or upper management are tasked with setting company wide goals and objectives. They are also responsible for setting strategic plans that will be utilized to meet their goals.  Mid-level managers are responsible for decisions that initiate and evaluating the plans that upper management has set.  They are also conveying information between the different levels.  Supervisors or low-level management deal with day-to-day tasks.  These are departmental management that ensures that daily routines are being set to meet company goal and also helps foster work relationships with staff (Johnson, S., 2018).

References:

Bessell, I., Dicks, B., et al. (n.d.). Understanding motivation: an effective tool for managers. University of Florida. Retrieved from http://edis.ifas.ufl.edu/hr017

Heibutzki, R. (2018, June 27). Why is effective communication important in management?  Small Business. Chron. Retrieved from https://work.chron.com/effective-communication-important-management-27001.html

Johnson, S. (2018, June 30). Levels of management decision making. Small Business. Chron. Retrieved from https://smallbusiness.chron.com/levels-management-decision-making-58222.html

Weintraub, J. and Hunt, J. (2015, May 29). 4 reasons managers should spend more time on coaching. Harvard Business Review. Retrieved fromhttps://hbr.org/2015/05/4-reasons-managers-should-spend-more-time-on-coaching

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Read and Reply by agreeing or disagreeing and why?

REPLY 1

 

1. What do you believe the different view points of change are within and organization? 

          I feel that depending on the organization there can be many view points of change within the organization. For instance the company I work for is a hair salon and a change for us is the fact we just lost our manager after 14 years to a new career path, this is a big change for us as well as our customers that went to her for haircuts. When I was in the medical field the change for that organization was all new software so the Drs can put in there own orders, this took a week of training to get us used to the new software. 

2. Who are the changed agents within an organization? 

      The change agents in the organization is broke down to three. There is the change generators they demonstrate the need for the change, change implementer s they actually carry the change out, and the change adopters they practice the change. (American Intercontinental University 2018 M.U.S.E UNIT 1 Organizational change.)

3. What are the pros and cons of change management?

      The pros for change management are they are going through the change as well, so everyone is experiencing the same issues, change managers are there to help you implement the change. 

       The cons of change management is that they are experiencing the same change as the other employees, so if there is an issue that no one knows the answer for, may take everyone different times to accept the change along and if others learn at a different pace or does not handle change well this can be very hard for someone to adapt to. 

4. How do you believe change will affect different levels of employees within the organization.

    Change will affect different levels of employees within the organization, if they have different learning styles along with if they do not handle change well this can affect not only the organization but the employee. If the employee does not catch on to the change it could affect the company by losing out on business along with losing an employee, if they do not adjust to the change. With all the different learning styles can really affect someone with a change, many people stay at an organization because they have been there for so long, and when big changes come they may never get used to the change. 

REPLY 2

 

Organizational change is an inevitability as business grows and/or as time passes. The way a small business conducts day to day operations would not work efficiently at larger organizational levels and the introduction of new technologies and new command will influence the business to change over time. In the telecom industry, there has been a push for home internet options outside of cable that can bundle with wireless.

The agents of change can be either external or internal, pressure from stakeholders or society to push a business to take social responsibility, or regulations on a company product are external factors that would push a company to implement change. Likewise, a top down level of department reorganization as the company grows to better facilitate services is an example of internal change. With the invention of 5G wireless networks, cellular carriers can now offer home internet bundled with one’s cellular plan. And provide internet to those who do not have a cable internet option.

Any type of change comes with benefits as well as setbacks. The need for, or the change itself is seen as the benefit, whether it for financial gain, competitive advantage, or natural evolution of systems and practices. The pain points come as the old is transitioned into the new, this transition can be slow and costly as training will be necessary for employees to adopt the change. In order to facilitate wireless 5G as a home internet option, new departments will have to be created under wireless and accounted for accordingly.

Change typically will have a ripple effect in a company that is performing. System wide changes may have more of a uniform effect on the company, such as the adoption of new systems or technology, whereas the internal restructuring of departments may have minimal effect on upper management, more drastic change can be seen at lower levels. Upon the implementation of 5G internet, whole new metrics will be created around the selling and maintenance of this service, in turn the employee commission structure will change making for the largest impact to entry level employees. But the inclusion of additional services will make these carriers more profitable.      

REPLY 3

 

What do you believe are the top five characteristics of a good leader? 

Strong Communication- As a leader, you have to be able to communicate your vision to your team. You have to be strong and sure about what you are trying to convey to your team. You have to make sure that your team is aligned with your goals and objectives. It also means having weekly meetings with your team or having one on one meetings. 

Passion and Commitment- The enthusiasm and energy that you give off while communicating your vision gets others excited and ready to work towards bringing your vision to life. Also, you have to stay focus on your vision…that's where the commitment comes in. So, as a leader your have to lead by example and set the expectation. Show your team how you are suppose to get it done. 

Being Positive- If your team is lead by a positive leader that's upbeat and happy, they will want to work harder and they will be happy themselves. It can be recognition, providing lunch or snacks, having upbeat huddles with the team to get them motivated.

Innovation- You have to be able to adjust and adapt to your surroundings, if an issue changes the original plan or focus..you have to be able to come up with another strategy and be able to communicate it to your team quickly. 

Collaboration-it is very important for a leader to have a collaborative approach to their leadership style. Your team want to be able to give their input and they want to know that your as a leader value their opinion. 

What are the top five for a good manager? In my opinion, they are pretty much the same characteristics because the person sets the tone if they are a leader or a manager.

Discuss the similarities and differences between a manager and a leader. 

The main difference is…When you are a leader, people believe in your vision and they follow you. They genuinely believe in your vision and they want your vision to be successful. When you are a manager, people just work for you being you are the manager.

In what ways would transactional and laissez-faire leadership styles be ineffective in encouraging organizational commitment?

Transactional leadership is a very strict and structured form of leadership…similar to the military. This would be very ineffective in an organization. They way they world is changing, you have to stay innovative in order to be successful. 

Laissez- faire leadership produces the lowest productivity because leaders manage with a hands off style. It allows the employees to make their own decisions. This is a horrible style of leadership because the employees to make decisions and not give them a guidelines.  

How might leadership style need to change with an organization's environment?

To be a great leader, you have to be able to be adaptable. You cant manage everyone the same, times have changed. You have to take time and get to know your employees and handle each one differently. You have to identify how to get the best results out of each employee.

REPLY 4

 

The top five characteristics of a good leader is “focus on the future, create change, create a culture based on shared values, establish and emotional link with followers and use personal power” American InterContinental University (2018a). The five characteristics of a good manager is “focus on the present, maintain status quo and stability, implement policies and procedures, remain aloof to maintain objectivity and use position power” American InterContinental University (2018a). “Leadership and management are often used interchangeably, but they have distinctive meanings” (Bârgău, 2015). Managers promote stability, whereas leaders help the organization adapt to change. According to Intellipath (Leader vs Manager) “Managers are placed in their role by the organization and leaders are those who have the ability to get others to follow them even if they don’t occupy the manager role.” A leader and manger play different roles, but there are times some of their roles are similar. According to M.U.SE. (Manager as Leader, American InterContinental University, 2018b), “the commonly accepted four functions of management is leading.” People in leadership positions are also involved in some aspects of managing.

A person who is a transactional leader watches for mistakes to happen to take corrective action and only intervenes when standards are not being met. They also possess a laissez-faire leadership which is described as avoiding decision and responsibilities. A person with those characteristics cannot encourage or motivate people to commit. One of the traits of a good leader is “a forward-looking viewpoint. They will look at lack of past performance as a learning exercise and work on how employees can learn from their mistakes. They are not looking for someone to blame.

I believe the leadership styles do change depending on the organizational culture. I believe a person can possess difference leadership traits and those traits will manifest depending on what the organization’s vision is.

References

American InterContinental University. (2018a). Leader vs Manager [intellipath]. Retrieved from American InterContinental University Virtual Campus, MGMT499-1805B-03:  https://mycampus.aiu-online.com

American InterContinental University. (2018b). Assessing a Situation: The Manager as Leader [Multimedia presentation]. Retrieved from American InterContinental University Virtual Campus, MGMT499-1805B-03:   https://mycampus.aiu-online.com

Bârgău, M. (2015). Leadership Versus Management. Romanian economic and business review, 10 (2): 197-204. Retrieved, December 9, 2018, from: http://www.rebe.rau.ro/RePEc/rau/journl/SU15/REBE-SU15-A16.pdf.

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BMGT 364 Project 3 (Week 7) Asia Division Business Unit Strategy Management Plan – Phase 3

NOTE:  All submitted work is to be your original work. You may not use any work from another student, the Internet or an online clearinghouse.  You are expected to understand the Academic Dishonesty and Plagiarism Policy, and know that it is your responsibility to learn about instructor and general academic expectations with regard to proper citation of sources as specified in the APA Publication Manual, 6th Ed. (Students are held accountable for in-text citations and an associated reference list only). 

Purpose 

In this project, you will complete Phase 3 of the Asia Division Business Unit Strategy Management Plan.  Drawing from the course material, you will

In this project, you will use the course material through week 7 and your research to complete Phase 3 of the Asia Division Business Unit Strategy Management Plan.  In this project you will learn and apply concepts concerning human resources.  You will also write an Executive Summary.

In answering the requirements, you will support the reasoning and conclusions made, which means you will explain 'why and how' rather than relying on making statements. 

Skill Building:

You are also completing this project to help develop critical thinking and develop part of a management plan. 

You will be required to research the cosmetic industry as a continuation of Project 1.  Do not take the research lightly as you are required to do significant research to answer the requirements of the project.

Skills: Research, Critical Thinking, Write a Management Plan 

Outcome Met by Completing This Assignment

  • employ effective planning processes to develop strategies, goals, and objectives in order to enhance performance and sustainability
  • organize human, physical, and financial resources for the effective and efficient attainment of organizational goals
  • demonstrate leadership skills by communicating a shared vision, motivating and empowering others, and creating a culture of ethical decision-making and innovation
  • develop measures and assess outcomes against plans and standards to improve organizational effectiveness

The new Executive Director for the new Asia Division, has been asked by Max Barney to put together, and present to him, a business unit strategy that will be a guide for the next year as the new division moves forward.  The Executive Director will be working with the consulting group over the next 5 weeks and they will assist with putting together this plan to be laid out as follows and developed in three phases. 

You have successfully complete Phase I and it is now time to complete Phase II.  the second phase, Section I and Section VII will be completed. 

Section I – Executive Summary

Section II – Goals and Objectives

Section III – Competitive Analysis

Section IV – Description of Organizational Structure and Culture

Section V – Breakdown of Product and Services

Section VI – Communications Plan

Section VII – Human Resources Plan

A Business Unit Strategy will provide the organization an opportunity to explain the goals and objectives of the new division and help with the development of the strategy to achieve them.  The plan will allow the company to gain insight into the current status of the industry it is venturing into using internal and external analysis tools, and then use this analysis to design its division's business environment.  In addition, the plan will be used to form the team that will bring the vision for this division to reality.

Instructions for completing Phase III of the Business Unit Strategy

These two sections will finalize the Business Unit Strategy the group from GoTo has been assisting the Executive Director with, and should now be tied as a single document. 

Incorporate all three phases into a single paper for deliver.  You will need the Biotech Company Profile to complete the analysis. 

Step 1: Human Resource Plan

A human resource plan will allow the director of the new Asia division to identify the future human resource needs for the organization.  The director has asked the GoTo Consulting group to evaluate the product line identified and conduct market analysis to determine possible man power needs for the product manufacturing and overhead needs (to include all levels of management).  The management levels should have been identified in the Description of Organizational Structure and Culture section of this strategy, but the resource needs in manufacturing will need to be considered.  Remember the only person currently hired for the new facility is the Director so there will need to be Assistant Division Directors (ADD) for the other areas identified in the Structure such as Marketing, R&D, Sales, etc.  Each of the ADD's will need to have staff as well; you will need to identify how each ADD will be provided staff.  Will they identify and interview themselves or will HR be a part of the hiring process.  The Organizational Chart is also a part of the HR plan so ensure it is also placed in this section for reference.

Training is a key to retention in business today; employees like to feel they are important to the organization and investment in their competencies shows commitment to them.  So, consider what the new division will need to do to ensure they are keeping the best talent they find. 

Evaluations is another way organizations can show its commitment to employees.  How will the new division conduct employee evaluations based on what is common in the area that the GoTo group identified?  This will require a level of research in common HR practices in that region.

The group needs to remember that this is a brand new division that will be selling products that Biotech currently is not involved in so all aspects of business will need to be considered such as marketing, etc.  Remember there is no perfect HR Plan, just plans that work and plans that do not.  Good plans consider the employee and the culture around them just as important as the organization itself.

Step 2:  Phase I and Phase II

  • Tie all sections from Phase I – Phase III into a single document using the feedback from Phase 1 and Phase 2 to make updates. What this means is that you will:
     
    • Physically combine the three documents;
    • Integrate feedback given and updates you believe are necessary (you may not have feedback from Project at this point but you will have feedback for Project 1;
    • Remove the introductions used for Project 1 and Project 2; 
    • Ensure there are smooth transitions from one section to another;
    • Add any additional information or research that you have come across since writing Project 1.

Step 3:  Executive Summary

The Executive Summary will be the first section of the paper but should be written last since it will highlight what is intended for discussion in the rest of the strategy.  A good executive summary is compelling. It reveals the company's mission statement, along with a short description of the products Biotech will provide at the launch of the new division. It is also necessary to briefly explain why Biotech is starting the new division and include details about Biotech's experience related to the industry the company is entering.

Step 4:  Review the Paper 

Read the paper to ensure all required elements are present.  Use the grading rubric to ensure that you gain the most points possible for this assignment. 

Proofread the paper for spelling and grammatical issues, and third person writing. 

  • Read the paper aloud as a first measure;
  • Use the spell and grammar check in Word as a second measure;
  • Have someone who has excellent English skills to proof the paper;
  • Consider submitting the memo to the Effective Writing Center (EWC).  The EWC will provide 4-6 areas that may need improvement.

Step 5:  Submit the paper in the Assignment Folder (The assignment submitted to the Assignment Folder will be considered the student's final product and therefore ready for grading by the instructor.  It is incumbent upon the student to verify the assignment is the correct submission.  No exceptions will be considered by the instructor).

How to Set Up the Paper

Create a Word or Rich Text Format (RTF) document that is single-spaced, with double spaces between paragraphs.  Use 12-point font.  The final product will be 6-8 pages in length excluding the title page and reference page.  Write clearly and concisely.

Completing the Project

In order to complete this project, you will want to first read the module, Learn How to Support What You Write, as this assignment requires you to use the course readings and research to support what you write.  Also,

  • Read the grading rubric for the project.  Use the grading rubric while completing the project to ensure all requirements are met that will lead to the highest possible grade.  
  • Third person writing is required.  Third person means that there are no words such as "I, me, my, we, or us" (first person writing), nor is there use of "you or your" (second person writing).  If uncertain how to write in the third person, view this link:  http://www.quickanddirtytips.com/education/grammar/first-second-and-third-person
  • Contractions are not used in business writing, so do not use them.  
  • Paraphrase and do not use direct quotation marks.  Paraphrase means you do not use more than four consecutive words from a source document, but puts a passage from a source document into your own words and attribute the passage to the source document.  Not using direct quotation marks means that there should be no passages with quotation marks and instead the source material is paraphrased as stated above.  Note that a reference within a reference list cannot exist without an associated in-text citation and vice versa.   
  • Provide the page or paragraph number (required) when using in-text citations.  If using the eBook, use Lumen Candela followed by the Section title and paragraph number.
  • You are expected to use the case scenario, Biotech Company Profile, and weekly courses readings to develop the analysis and support the reasoning.   The expectation is that you provide a robust use of the course readings and demonstrate thorough research of the cosmetic industry.  The only external source material used is in relation to the research on the cosmetic industry.  Material used from a source document must be cited and referenced.  A reference within a reference list cannot exist without an associated in-text citation and vice versa. 
  • Use a wide array of the course reading as well as sources from your research.  The research should focus on information related to the cosmetic industry.

PLEASE READ THE ATTACHED DOCUMENTS

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Case Study:

Ralph Lorean International (RLI) owner of several house décor and furniture manufacturers recently purchased a controlling interest in a medium size firm, House of Cloth (HOC), which employs 6,644 people worldwide. HOC has been considered a premier manufacturer of cloth since 1964. Revenues over the last four years have been flat and costs are rising steadily. RLI purchases the interest in the company despite the flat sales because of its reputation and loyal customer base. RLI has a history of turning troubled companies around and they think they can do the same with HOC. 

RLI has to date allowed HOC to operate independently while they examine closely the causes of the recent poor performance of the company. Areama Cantros, was recently promoted to senior management analyst because of her superb work with Izzy’s Bed Emporium. RLI has decided to send Areama to HOC on a fact finding mission. She is to discover the challenges facing the management at HOC and make recommendations that will improve and grow significantly HOC’s financial performance. 

Areama’s, first meeting with HOC’s management team after arriving at their headquarters seemed to go well. The first thing Areama noticed about the team was that while they seemed to be personally different in obvious ways, beneath the surface they were quite alike. Of the seven members who compose the team, three have been with the company since its inception. The remaining four are much younger and came to the company after its international expansion in 2010. Two of the team members have worked with HOC in India and came to headquarters as part of a promotion plan. The other two team members come from Guatemala and Romania where they were employed in local branches of HOC. The team membership is predominately male with only two women. Despite the differences in age, gender, company tenure, and their functional and industry background, the members seem they are cut from the same cloth in that each is very businesslike, analytical, competitive, and results driven.

In your discussion regarding the company’s expansion five years ago, Henry Smythe, one of the founders, remarked, “The expansion was tough for us because of all the pressure and uncertainty, and to be honest, we really didn’t jell together at first-I though it was a big mistake to bring new people on board to manage the ship-but now we’re past all that, we’re very cohesive, and we share the same vision of how we do business. This is a good thing because when I retire in a few years, I’ll know the company is in good hands.” Everyone in the room seemed to be nod in agreement. Another founder, Russell “Rusty” Gee, then looked squarely into Areama’s eyes and added, “I’m not exactly sure what you ae doing here, but we have weathered storms together and while I admit the last years haven’t been stellar, I know we can handle things ourselves-this was part of the deal, wasn’t it? We know this place better than anyone, so I can’t imagine we’ll seriously consider any recommendations that will upset the apple cart.” Rusty made the statement in a friendly way with a smile on his face, yet Areama knew he was serious.

Although the meeting told Areama many things two things stood out to her as real problems. First turnover among the creative team associates is high: thirty-five percent each year for the last two years, and thirty percent the year before that. The industry average is twenty percent. HOC’s creative team is integral to its competitive edge in the industry. New patterns, cloth fabrics and uses are essential to the firm’s livelihood. Although the top management team is aware of the problem they seem to rationalize it. As “Jamie Wagner, VP of human resources noted, “We hire the best and the brightest, so it’s only natural that they occasionally get poached by other firms. We try our best to keep them, but we haven’t been able to match salaries with our competitors in recent years. Once things turn around the numbers will go down.”

Beside the turnover issue Areama also learned that the company had been sued three times recently. The cases all involved associates who were passed over for promotion and who claimed the work environment was so filled with stress that it made them ill and unable to work. Areama was aware of the first case because it was highly publicized and HOC was forced to settle the case to get out of the public eye. Afraid of the similar problems with the first case HOC settled both suits out of court quickly and managed to keep them out of the eye of the press.  Senior management seemed to be proud of this fact.  Before you had a chance to ask Jamie if she thought the suits and turnover may be related, Jamie volunteers the following. “We were really unlucky during this period. We hired three associates who didn’t possess the right capabilities for the job and each had trouble coping in their own way. Most everyone that comes to our design team at HOC is drawn to our reputation for quality and success. We just have to find a better way of finding people who fit.”

Areama’s conversation with the design team members revealed nothing too far out of the industry norm. Workload and time pressure are high, but not atypical. The design teams are put together by fabric use and usually their members are led by a senior client manager, who has the final design approval. Jamie told Areama that the teams were self-managed but that appeared not to be the case. The senior lead assigned tasks to each associate member during the projects. Because the support staff is reduced team members had to assume a lot of administrative duties. 

Creative teams have autonomy to work wherever and whenever they need to. This arrangement gives employees a lot of flexibility and working odd hours in strange locations is not unusual. Areama heard one story that a creative dinner was held in the private room of a local restaurant. The team paid the owner $1,000 to keep the room available to them for as long as they needed. The team stayed overnight and left just before lunch the next day. While all the members were on board with the idea one member had to leave because of a family obligation. The team produced a successful

revealed the story remarked,” fantastic team building experience for those that chose to tough it out” and it perfect reflect the company’s ‘work-hard, play-hard’ mentality’.”

Areama’s inquiry as to how the design team’s job performance is managed, she learned that towards the end of the calendar year, senior client managers get together and spend an entire day on the evaluation process. The evaluations focus on the extent to which the member contributed to the designs of the team they worked on the previous year. All members are given scores and listed. Using the member’s job performance score, their names are placed in one of three categories. The top ten percent will receive a bonus up to fifty percent of their base pay and are fast tracked for senior client managers. The next thirty percent will receive a twenty-five percent bonus and are consider on track for promotion. The last group gets 2-3 percent of their salary as a bonus. The bonus checks are mailed to the members home before the winter holidays to “avoid bad feelings and conflict, that can naturally come about among teams” Jamie remarks.

Lunch with the senior client managers told Areama that the subject of turnover and the law suits is touchy. One manager said “Around here, you’re rewarded for paying your dues, for doing whatever is thrown your way. Yes, it is demanding, and requires sacrifice, but how else can we find out if people have what it takes? Those of us sitting at this table have been through it and we know it works-look how successful we have been. Hires who claim they can’t take it or that it’s abusive just can’t be tolerated.” 

After lunch Areama met with a group of associates who seem to shed yet another perspective about life in the design department. As an example, on associate member said, “I learned a lot from dealing with the pressure at the beginning, but the work is non-stop. They say it’s ‘work-hard, play-hard’, but even the play feels like work. The projects are great, but I never really feel like I’m fully involved. I’m always trying to get a chance to be heard.” Another member agreed and added “It’s okay I guess if you get plugged into the right manager from the outset, but I’ve never seemed to gain favor no matter how many hours I work. To top it off, the crazy hours are creating a lot of conflict at home and the strains are adding up.”

ASSIGNMENT: CANDIDATE QUESTIONS

Areama has decided that she wants another person’s perspective on the issues that she faces. She has asked you, a respected colleague, to answer the following questions to help her get that needed input:

  1. Does the diversity present in HOC’s top management team likely to impact its functioning and effectiveness? Answer and explain why or why not?
  2. Does HOC’s top management suffer from group think? Explain in detail. Be sure to give examples from the fact pattern to support your ideas.
  3. Identify the primary sources of stress that the associate members of the design team are experiencing.
  4. Explain how some of these stresses have led to the turnover and law suits.
  5. Are there differences between the perception of senior client managers and associate managers as to management policies and practices? If so yes if not, why not?
  6. Areama would like you to give her three recommendations that are likely to resolve HOC’s turnover and legal commitment issues. Explain the justification for each one.

Source: Adapted from a Case entitled “Managing Commitment in Demanding Jobs” found in “Organizing Behavior: Improving Performance and Commitment in the Workplace” by Jason A. Colquitt, Jeffery A. Lepine, Michael J. Wesson McGraw-Hill/Irwin New York NY 10020, 2013. Page 551 

Assignment Instructions

In a memo format detail the answers to the candidates questions.

Step 1: How to Set Up the Paper

Create a Word or Rich Text Format (RTF) document that is double-spaced.  Use 12-point font.  The final product will be between 4 and 6 pages in length excluding the title page and reference list. Write clearly and concisely.

Use the following Memo Format Memo Template 

  • Add the Title Page
  • Add the Reference Page

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Middleville Regional Health Care is one (1) of three (3) hospitals serving a community of 350,000 people. Summary statistics on Middleville and its competitors, from the AHA Guide, are shown below in Table 1. All three organizations are not-for-profit

Table 1: Middleville, Brierfield, and Greystone Health Care Systems 

   

Name 

Beds 

Admissions 

Census 

OP Visits 

Births 

Expenses (000) 

Personnel 

 

Middleville 

575 

13,000 

350 

221,000 

2,300 

$125,000 

2,000 

 

Brierfield 

380 

17,000 

260 

175,000 

1,200 

$130,000 

1,875 

 

Greystone 

350 

10,000 

180 

40,000 

900 

$80,000 

1,200 

The governing board of Middleville hired a consulting company to evaluate its strategic performance, specifically in the areas of Human Resources, Information Technology, Financing, and Marketing. As part of the consultant’s evaluation, several leaders of Middleville’s units were asked their perspective of the organization’s performance. 

You are working for the consultant. Your job is to identify the issues from the response that should be considered further by the consultant team and possibly discussed with the governing board and the CEO. The firm has a rule, “Never offer a criticism or negative finding without suggesting how the client organization can correct it,” so you must indicate what sort of 

correction you would recommend as part of your list. Because you know there were about two (2) dozen other interviews, you decide you should rank your issues in importance, to make sure the most critical are discussed. 

Write a six to eight (6-8) page paper in which you: 

  1. Explain the governing board’s role in these      strategic initiatives, determining its responsibility and involvement. 
  2. Evidence-based management means that operational      and strategic decisions are made based upon the evidence that goals and      objectives are actually being met. Quantitative measurements must be      identified and measured. This data is then used to evaluate the HCO’s      performance. Name three (3) performances Middleville can use to measure      its success in providing quality healthcare to the community, and identify      quantifiable, measureable indicators that can be used to do so. Explain      the importance of each performance measurement. 
  3. Given the statistics of Middleville and its two      (2) competitors provided in Table 1, recommend to the HCO what areas it      should focus on to maintain its competitive market share as well as      continue to provide healthcare to the community in the 21st      century. 
  4. Some of Middleville’s Board members are very      interested in pursuing advanced technology systems over the next five (5)      years, while others are concerned about the enormous expense and need      assurance that the investment in technology will be worthwhile. In both      monetary and process terms, describe the costs and benefits      associated with implementing EMR and associated health data systems. Lay      out a plan for how various systems can be implemented. 
  5. Middleville has faced many challenges in      recruiting and retaining nurses and other clinical employees. The economy      has hit the area very hard and budgetary limitations have reduced the      amount of money available for salary increases. The Board knows it needs      to provide other benefits to their valued employees. Provide at least two      (2) suggestions to Human Resources to promote employee satisfaction and,      therefore, retain experienced personnel. 
  6. Use at least three (3) quality resources in this      assignment. Note: Wikipedia and similar Websites do not qualify as      quality resources.
  7. Format your assignment according to the following      formatting requirements:

a.     This course requires use of Strayer Writing Standards (SWS). The format is different  than other Strayer University courses. Please take a moment to review the SWS  documentation for details. 

b.    Include a cover page containing the title of the assignment, the student’s name, the  professor’s name, the course title, and the date. The cover page is not included in the  required page length. 

c.     Include a source list. Citations and sources must follow SWS format. The source list  is not included in the required page length. 

The specific course learning outcomes associated with this assignment are: 

  • Examine how healthcare management concepts and      theories are applied to critical issues in healthcare organizations. 

Analyze the critical management issues, purpose, functions, and performance measures of different departments within healthcare organizations. 

  • Explain how public policy has shaped the      development of the U.S. healthcare system. 
  • Use technology and information resources to      research issues in health services organization management. 
  • Write clearly and concisely about health services      organization management using proper writing mechanics. 

NOTE: Be sure to read Chapters 11-13& 5-9 in the course textbook and have completed Research Exercises 1 & 2, Assignment 1 as well as reviewing the Weekly Lectures. Be sure to cite your sources as you proceed through the paper and provide a sources list as the last page.

Begin your paper on Page 2 by writing a six to eight page paper (does not include Title or Source pages)

BE SURE TO INCLUDE IN-TEXT CITATIONS THROUGHOUT THE PAPER FOR ALL PARAPHRASED OR QUOTED MATERIALS. USE SWS FORMAT.

Middleville Regional Healthcare

Write your introduction here: It should be one (1) good paragraph (not more than 1 paragraph) to introduce the reader to your topic and it should explain in detail what your paper will be discussing. Much of your introduction may be taken from the assignment itself (in your own words). Read the scenario to get a feel for what the paper is about and explain what your paper will be discussing – so be sure to review the Assignment instructions AND Rubric for understanding. Finally, please ask me any questions about this assignment. 

Governing Boards Role and Role in Strategic Initiatives

CONNECT ALL CRITICISMS OR FINDINGS WITH SUGGESTIONS FOR CORRECTION

WHAT IS THE BOARD’S ROLE?

WHAT IS THE BOARD’S RESPONSIBILITY?

HOW SHOULD THE BOARD BE INVOLVED IN STRATEGIC PLANNING AND RELATED  DECIISIONS

 RANK ISSUES/RECOMMENDATIONS IN ORDER OF IMPORTANCE

CONSIDER THAT THE BOARD IS RESPONSIBLE TO ASSURE ALL STRATEGIC ACTIONS ARE CONSISTENT WITH THE HEALTH CARE ORGANIZATIONS MISSION

Evidenced Based Management

  

Note: OPERATIONAL   AND STRATEGIC DECISIONS ARE MADE BASED UPON

EVIDENCE THAT GOALS ARE   ACTUALLY BEING MET. QUANTITAIVE 

MEASUREMENTS MUST BE IDENTIFIED   AND MEASURED AND USED TO 

EVALUATE THE HEALTHCARE   ORGANIZATION’S PERFORMANCE

 

NAME THREE   PERFOMANCES MIDDLEVILLE CAN USE TO MEASURE ITS SUCCESS IN PROVIDING 

QUALITY   HEALTHCARE TO THE COMMUNITY—WHAT ARE THE GOALS AND HOW ARE THEY MEASURED. 

2

WHY ARE THEY   IMPORTANT?

Ø QUANTIFIABLE E.G. DATA

Ø MEASUREABLE   INDICATORS

Ø IMPORTANCE OF EACH   PERFORMANCE MEASURE

PROVIDE THE THREE   PERFORMANCE MEASURES. 

* CLEARLY IDENTIFY THE MEASUES

* DETERMINE WHAT MEANS YOU WILL YOU TO MEASURE THE   IDENTIFIED PERFORMANCE GOALS 

AND WHAT  INDICATORS YOU WILL UTILIZE. 

* INDICATE THE IMPORTANCE OF EACH MEASURE.

Recommendations to Board and Management

Use the statistics provided in Table 1 to guide your recommendations.

Identify

  

Ø AREAS   ON WHICH TO FOCUS IN ORDER TO MAINTAIN MIDDLEVILLES COMPETITIVE MARKET SHARE

 

Ø AREAS   ON WHICH TO FOCUS ON IN ORDER TO PROVIDE HEALTHCARE TO THE COMMUNITY IN THE   21ST CENTURY

CAREFULLY REVIEW THE TABLE AND CONSIDER MIDDLEVILLE’S   STATISTICS AS COMPARED TO BRIERFIELD AND GREYSTONE

Note the below observations from the table or any additional ones that   you make

• Occupancy for Middleville is about 61%, Brierfield is 68 % and Greystone is about 51% (Determined by dividing the average census by the number of beds)(Note the number of admissions overall is for the full year)

• Brierfield has the greatest number of admissions, but less out patient visits

• Middleville has a higher average census which may be indicative of longer lengths of stay

• Middleville has the highest number of births

• Greystone has the highest cost per activity, but the lowest expenses.

• Middleville has a the highest number of personnel

3

• Almost 18 % of Middleville’s admissions were maternity whereas they were 9% of Greystone’s and 7% of Brierfield’s.

Pursuing Advanced Technology and Board Concerns

Brierfield is 68 % and Greystone is 

DESCRIBE THE COSTS AND BENEFITS OF IMPLEMENTING AN EMR AND ASSOCIATED DATA SYSTEMS

Ø ADDRESS MONETARY AND RESOURCE(PEOPLE) COSTS

Ø ADDRESS THE BENEFTIS OF AN EMR

PROVIDE A PLAN FOR THE IMPLEMENTATION OF THE EMR AND DATA SYSTEMS. 

Ø What preliminary steps and planning would need to occur

Ø What are the steps involved in the implementation plan

Determined by dividing the average 

Recruitment and Retention of Personnel

CONSIDERATIONS SPECIFIC TO MIDDLE VILLE

Ø ECONOMY –AREA HAS BEEN HIT HARD

Ø BUDGETARY LIMITATIONS

Ø SALARY E.G.—REDUCED MONEY AVAILABLE FOR SALARY INCREASES

Ø OTHER BENEFITS

PROVIDE TWO CONSIDERATIONS TO HUMAN RESOURCES TO:

Ø PROMOTE EMPLOYEE SATISFACTION TO ACHIEVE RETENTION OF EXPERIENCED PERSONNEL(RECALL OUR DISCUSSION REGARDING INTRINSIC AND EXTRINSIC MOTIVATORS)

Ø BE SURE TO INCLUDE REASONING RELATED TO THE ECONOMY AND BUDGETARY LIMITATIONS

Concluding paragraph

Summarize major points and conclusions as the manager about this Medical Center.

Sources

List your reference here in SWS format. The reference page must include all of the references you used, listed in proper SWS format.  All references listed here must be used (cited) in your paper. 

Provide at least 3 credible sources that are related to your paper content e.g.  

One source should be the course textbook. Another could be sources used for the Research Exercises if used in this paper.

1.  Sharon Buchbinder.2017. Introduction to Healthcare Management. HSA 300 textbook.

2.

3.

A screenshot of a social media post  Description generated with very high confidence

Student Writing Standards. Pages 7-8.

Note: Wikipedia and other Websites do not quality as academic resources.

Your assignment must follow these formatting requirements:

After deleting the blue fonts in this template, make sure your original writing is turned to a black font.

2

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Case Study – Hal’s Woodworking

Hal Donovan started an ordinary hardware store, named Hal’s Hardware in Sandusky, Ohio, in 1988. He had been working during his summer vacations from college for a long-established hardware store and decided he liked the business. Hal’s Hardware developed an excellent reputation as a friendly neighborhood store. The store managers are all active in the community and the store regularly sponsors youth sports teams and supports local charities. When hired, salespeople go through a comprehensive training program that includes skill training in the areas of the store in which they will work (plumbing, electrical, power tools, flooring, garden, and so on), and they are trained in customer service skills. As a result of this focus on service, Hal’s Hardware became a community gathering place.

Hal offers classes and workshops for the homeowner and hobbyist three evenings each month and regularly schedules seminars for professional customers on weekday mornings. Many of these workshops and seminars are underwritten and taught by manufacturers to promote their products, but an increasing number are being created by Hal’s Hardware staff members.

In recent years, Hal has become concerned that the business is no longer growing. The store is facing increasing competition from hardware chains such as Home Depot and Lowe’s. These national chains have opened many new stores, and they are larger, carry more items, and offer lower prices on some items. The competition is fierce; for example, Hal’s Hardware closed its lumber department because of this competition. The national chains buy lumber in such large quantities that they can offer far lower prices. Hal matched his larger competitors’ prices, but found he was unable to earn a profit on lumber sales and that department consumed a large amount of floor space in the store.

Hal was worried that this sort of problem could develop in other departments, so he began looking for ways to add value to the customer experience, especially in ways that the national chains were not willing or able to do. For example, Hal has found that many people want to try out a new power tool in person before they spend hundreds of dollars on a purchase. Thus, Hal’s Hardware created a tool demonstration area staffed with salespeople who are experts in power tool operation. For each major type of power tool (drills, power saws, joiners, grinding tools, and so on), Hal created a small booklet of hints for using that type of tool. Hal’s salespeople give these booklets to customers as free handouts. They also sell Hal’s own low-cost instructional DVDs.

Hal’s Hardware currently has a Web site that includes general information about the company, directions to the store, and hours of operation. Hal is thinking about expanding the Web site to include online shopping. He is hoping that customers might find the Web site to be a useful way to order items, see whether items are in stock at the store, and comparison shop among different brands of a particular item. Hal also hopes that the Web site might reach customers who are not located near the store, but he realizes that some of his products do not have ideal shipping profiles.

Hal has been talking with Sarah Johnson, his most senior store manager, about his idea for adding online sales to the Web site. Sarah has been with the company for 20 years and has organized a number of the classes held on Saturday afternoons in the tool demonstration area. After hearing Hal’s ideas, she expressed some concerns. Sarah explained that going online with their entire product line might not make any sense because the competition for common tools is likely to be just as fierce online as it is in the store now. She has noticed that there seems to be a solid core of customers who are interested in serious woodworking and who show up for a lot of the classes. These customers buy some of the best, and most expensive, tools that the store sells. Many times, she finds that she has to specially order tools for these customers when they are working on a specific project.

Sarah suggests to Hal that they might want to take the business in a different direction online and sell only the high-end specialty tools to dedicated woodworkers and cabinetmakers. These items yield much higher margins than the regular tools and the salespeople who Hal has hired are eager to develop videos and instruction sheets that would appeal to this more skilled and specialized audience. Sarah suggests that they call the new online business Hal’s Woodworking to distinguish it from the general hardware store business. She suggested that Hal take a look at Web sites such as Highland Woodworking and Woodworker’s Supply to get a better idea of the online store she has in mind. This week’s assignment is to;

Conduct a SWOT analysis for the existing Hal’s Hardware store. You can use the information in the case narrative, your personal knowledge of the retail hardware and tool industry, and information you obtain by following the Web Links or doing independent searches of the Web as you conduct your analysis. Create a diagram similar to Figure 1-12 to summarize your SWOT analysis results.

Conduct a SWOT analysis for Sarah’s proposed Hal’s Woodworking online business. You can use the information in the case narrative, your personal knowledge of the retail hardware and tool industry, and information you obtain by following the Web Links or doing independent searches of the Web as you conduct your analysis. Create a diagram similar to Figure 1-12 to summarize your SWOT analysis results.

Based on your SWOT analysis of the proposed online business, write a report that includes a summary of your assumptions and a list of specific recommendations for Hal’s Woodworking. These recommendations should specify the types of content that should appear on the Website, the features that Hal should make available on the site, and how the site might overcome any of the weaknesses or threats you identified in the SWOT analysis. Be sure to include an outline any costs or benefits that the company might experience by operating both businesses at the same time. Online businesses can find it difficult to establish trust with its customers; so how will Hal’s Woodworking Website attempt to overcome this challenge? How might Hal leverage its reputation as a friendly neighborhood store and its community involvement in an online environment? What factors of the “Second and Third Wave of Electronic Commerce” will you incorporate into Hal’s new website?

 

The following requirements must be met:

Write a paper using Microsoft Word in APA 6th edition style.

Use an appropriate number of references to support your position, and defend your arguments. The following are examples of primary and secondary sources that may be used, and non-credible and opinion based sources that may not be used.

Primary sources such as government websites (United States Department of Labor – Bureau of Labor Statistics, United States Census Bureau, The World Bank), peer reviewed and scholarly journals in EBSCOhost (Grantham University Online Library) and Google Scholar.

Secondary and credible sources such as CNN Money, The Wall Street Journal, trade journals, and publications in EBSCOhost (Grantham University Online Library).

Non-credible and opinion based sources such as, Wikis, Yahoo Answers, eHow, blogs, etc. should not be used.

Cite all reference material (data, dates, graphs, quotes, paraphrased statements, information, etc.) in the paper and list each source on a reference page using APA style. An overview of APA 6th edition in-text citations, formatting, reference list, and style is provided here.

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Marketing Plan

This assignment consists of two (2) sections: a marketing plan and sales strategy, and a marketing budget. Note: You must submit both sections as separate files for the completion of this assignment.

For the first six (6) months your company is in business—to give you time to perfect your product and to learn from actual customers—you will start marketing and selling in your own community, a radius of twenty-five (25) miles from where you live.

For most non-alcoholic beverages, marketing (as opposed to the actual product itself) is key to success. Cola drinks, for example, are fairly undifferentiated, as are many energy drinks, juices, bottled water, and the like. Companies producing these types of beverages differentiate themselves and attract market share through marketing and brand awareness—both of which are critical to success.

Section 1: Marketing Plan & Sales Strategy (MS Word or equivalent)

Write the three to five (3-5) page Marketing Plan & Sales Strategy section of your business plan, in which you:

  1. Define your company’s target market.
    • Analyze the types of consumers who will be drinking your beverage in demographic terms (i.e., age, education level, income, gender, ethnic group, etc.). Support your analysis with actual data on the size of the demographic groups in your local community (nearby zip codes).
    • Outline the demographic information for your company specified on the worksheet in the course text (p. 107 | Demographic Description). Click here for help accessing a specific page number in your eBook.
      • Hints: At American FactFinder (http://census.gov), you will find demographic information on potential consumers in your area. If you are selling through other businesses (such as grocery stores), indicate the number of those businesses in your local area. You will find information about such businesses in your local area at County Business Patterns (https://www.census.gov/programs-surveys/cbp.html). Check Chapter 2 of Successful Business Plan for more research sources.
  2. Assess your company’s market competition.
    • Use the factors listed in the course text graphic (p. 123 | Assess the Competition) to assess your company’s market competition.
    • Defend your strategy to successfully compete against market leaders in your segment.
      • Hints: For example, in the soft drink market, it is intimidating to try to compete against Coke and Pepsi. Newcomers in mature markets typically must pursue niche markets or even create new market categories, as Red Bull did with energy drinks.
    • Defend your plan to differentiate yourself from the competition using the information detailed on the worksheet in the text (p. 131 | Market Share Distribution).
      • Hints: Every business faces competition and the non-alcoholic beverage market is an especially crowded market.
  3. Clarify your company’s message using the information provided on the worksheet in the text (p. 160 | The Five F’s).
  • Hints: Before you choose your marketing vehicles, you must determine the message you want to convey through those vehicles.
  1. Identify the marketing vehicles you plan to use to build your company’s brand. Justify the key reasons why they will be effective. Provide examples of other non-alcoholic beverage companies that use these tactics effectively.
  • Hints: If you plan to use online marketing tactics, refer to the worksheet in the text (p.171 | Online Marketing Tactics) to aid your response. Remember that even if you’re selling through grocery stores you need to build your brand and social media is a major part of that in regard to beverages. Some of the marketing tactics that beverage companies use include: sampling in grocery stores, building a following on social media, sponsoring events, exhibiting at trade shows attended by retailers, and so on. You will use a combination of these tactics. For example, if you decide to give out samples in grocery stores, promote your sampling on your social media networks and those of the grocery store.
  • Hints: If you are planning to distribute through resellers, describe how you plan to reach them, for example, through industry trade shows or by establishing your own sales force. For information on trade shows, visit the Trade Show News Network (http://www.tsnn.com). You can exhibit or network at these shows.
  1. Format your assignment according to these formatting requirements:
  2. Cite the resources you have used to complete the exercise. Note: There is no minimum requirement for the number of resources used in the exercise.
  3. Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; references must follow APA or school-specific format. Check with your professor for any additional instructions.
  4. Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required page length.

Section 2: Marketing Budget (MS Excel worksheets template)

Section 2 uses the “Business Plan Financials” MS Excel template (see: Course Required Files in Week 1). Use the “Business Plan Financials Guide” (see: Course Required Files in Week 1) to support your development of the Marketing Budget.

  1. Complete the Marketing Budget worksheet for your company.
  • Hints: The goal of the marketing budget is to help you determine how much it will cost you to reach your market and achieve your sales goals.
  • Hints: When filling out the “Marketing Budget” worksheet in the Excel spreadsheet:
    • Begin in the current year and complete a marketing budget for the first year of your business. The information you enter in the marketing budget spreadsheet will flow through to your “Income Statement” in the Business Plan Financials.
    • Leave the number at zero (0) for any marketing vehicles you do not intend to use.
    • Remember that all marketing activities involve costs. If social media represents a significant portion of your marketing, assume you will have cost of advertising and that should be reflected on your budget. Even if a social media site charges nothing to use it, you will need to use company resources to manage the site, pay someone to execute your social media marketing campaigns, and will most likely pay for ads on that site.
    • Do NOT leave the “Marketing Budget” blank, assuming you will not have any marketing costs.

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