- A print ad – rough mock-up is acceptable – grading is on the concept
- A 30-second radio spot or television spot that you create. If you choose a radio ad you must record the audio and include it in your presentation. If you choose a television ad you must create a video to include in the presentation. You should also submit the script for the ad. Grading is based on the concept.
Ad Piece Rubric
Criteria | Ratings | Pts | ||||
---|---|---|---|---|---|---|
Audience and purpose |
|
20.0 pts |
||||
Message and Persuasion |
|
20.0 pts |
||||
Creativity |
|
20.0 pts |
||||
Text/Language |
|
20.0 pts |
||||
Required Elements |
|
20.0 pts |
||||
Total Points: 100.0 |
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