week-6-draft-copy-of-your-ads-1

  • A print ad – rough mock-up is acceptable – grading is on the concept
  • A 30-second radio spot or television spot that you create. If you choose a radio ad you must record the audio and include it in your presentation. If you choose a television ad you must create a video to include in the presentation. You should also submit the script for the ad. Grading is based on the concept.

Ad Piece Rubric

Criteria Ratings Pts

Audience and purpose
20.0 pts

Expert

Ad is geared towards an obvious audience and has a very effective purpose.

 18.0 pts

Proficient

Ad demonstrates considerable use of a target audience and has a considerable purpose.

 16.0 pts

Competent

Ad demonstrates a limited use of a target audience and shows limited purpose.

 14.0 pts

Novice

Ad does not have a target audience and does not demonstrate a purpose.

20.0 pts

Message and Persuasion
20.0 pts

Expert

Ad demonstrates an overt and implied message in order to persuade the audience to purchase the product with a high degree of effectiveness. Strategies and techniques are superb.

 18.0 pts

Proficient

Ad considerably demonstrates an overt and implied message in order to persuade the audience to purchase the product. Strategies and techniques are superior.

 16.0 pts

Competent

Ad demonstrates a message to the audience for them to buy the product, but it is only somewhat persuasive. Strategies or techniques are evident.

 14.0 pts

Novice

The ad does not have a clear message and is not persuasive.

20.0 pts

Creativity
20.0 pts

Expert

Ad is visually appealing and extremely creative with imagery and/or background music.

 18.0 pts

Proficient

Ad is considerably appealing and creativity with imagery and/or background music.

 16.0 pts

Competent

Ad is plain, but has some visual appeal or imagery with background music.

 14.0 pts

Novice

Ad is not appealing and almost no effort was put into creating it.

20.0 pts

Text/Language
20.0 pts

Expert

Text on the ad or in the radio/TV commercial demonstrated all key elements of what was essential to be communicated and had value.

 18.0 pts

Proficient

Text on the ad or in the radio/TV commercial demonstrated what needed to be communicated and had value.

 16.0 pts

Competent

Text on the ad or in the radio/TV commercial was limited and had little value.

 14.0 pts

Novice

Text on the ad or in the radio/TV commercial was not appropriate and/or not present.

20.0 pts

Required Elements
20.0 pts

Expert

Submitted both required advertising pieces. Met the assignment requirements of a print ad and/or radio/TV commercial spot and exceeded the expectations of their final product produced.

 18.0 pts

Proficient

Submitted both required advertising pieces. Met the assignment requirements of a print ad and/or radio/TV commercial spot.

 16.0 pts

Competent

Only submitted one of the two required advertising pieces. Barely met the assignment requirements of a print ad and/or radio/TV commercial spot.

 14.0 pts

Novice

Did not meet the assignment requirements of a print ad and a radio/TV commercial spot.

20.0 pts

Total Points: 100.0

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