Final Paper Outline
Paper Topic:
Our meatless future: Beyond meat now provides plant-based meat that aims to address four growing global issues: Human Health, Climate change, constraints on natural resources and animal welfare. Many chain restaurants are already a step ahead (Dunkin Donuts, Target, Bugerfi, KFC, etc…) Meat alternatives are clearly offering us a glimpse into a different future.
Paper Outline:
-Introduction to Beyond Meat
oMission and Vision
oHistory (Ethan Brown)
oProduct itself
-Tacking global issues
oHuman Health
oClimate change
oNatural resources
oAnimal Welfare
-Company’s Progress and Growth
oFastest growing food companies in the US
oIPO
oIncrease in Total Revenue
oEstablishing a presence in the F&B world
-Retail and Restaurant Partnerships and Establishments
oRetail (Whole foods, target etc..)
oRestaurants (Dunkin Donuts, KFC etc…)
oSales in each establishment
oHow it is effecting the establishments
-How consumers are reacting to the Meatless meat (Beyond meat)
oWithin the US
oOutside of the US
-Beyond Meat Alternatives and Competitors (those that came above them)
oImpossible Foods (burger), Tyson Foods, Kellogg etc…
oBeyond Meat’s Market share compared to the others
oHow are competing brands effected Beyond meat
-Conclusion
oThe future of Beyond Meat and Plant-based meat in general
oHow Beyond Meat is changing the Food & Beverage Industry
oHow Beyond Meat is helping the environment
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