Construct a short informative speech to be delivered to stakeholders of two separate organizations as part of a strategic organizational communication as described in the provided scenario. Create a speech that will deliver a positive vibe, dispel rumors, and promote buy-in. Choose appropriate tone and language in consideration for the intended sharing of the message via new media formats.

Review the module resources and other online examples of strategic best practices.



Textbook: Managerial Communication: Strategies and Applications, Chapter 5

Article: How Stories Change the Brain
This article by Paul Zak discusses the science and research that uncovers how stories shape our brains, bring strangers together, and empower us to be more sympathetic and generous. Also watch the video (5:58) in the article.

Article: The Necessary Art of Persuasion
Review this article on persuasion, which discusses effective persuasion as a negotiation and learning process through which persuaders lead others to shared solutions.

Article: Informative, Interesting, Relevant: Three Rules for Creating Quality Content in Digital Marketing
This Huffington Post article provides students with insight for creating quality content to be shared via the digital environment.

Video: Simon Sinek: How Great Leaders Inspire Action (cc) (18:04)
This top-ranked 2009 TED Talk provides an overview as to why some organizations and their leaders are able to connect and inspire while others are not. Examples include Apple, the Wright brothers, and Dr. Martin Luther King Jr.

Video: The Secret Structure of Great Talks (cc) (18:09)
This TED Talk featuring CEO Nancy Duarte discusses the opportunity to create a powerful call to action through ideas and how to communicate these world-changing ideas effectively.

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