I choose Coke as the product

Asking the Right Questions


You have the product, you know who your prospects are, now you have to ask the right questions. In order to

address your customer’s needs and wants, you need to get to know them.

Using the ADAPT questioning technique as a guide, create a list of questions that you

should ask your prospect.

Assessment Questions (create 5 questions)

Discovery Questions (create 3 questions)

Activation Questions (create 5 questions)

Projection Questions (create 4 questions)

Transition Questions (create 3 questions)

Submit your original list of questions (20 total)

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