Based on an extended case study of the Pharmaceutical industry(attached). Build on this case study by carrying out your own research to update and add further context to the international business environment for this particular sector.

It should consider the followings:

a) PESTEL analysis and b) Porter’s 5 Forces analysis

 Identify and assess some of the current strengths and weaknesses of the international organisation(s) relative to its global


 Recommend a logical outline strategy / plan to enhance its global competitiveness.

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