Internationally, you must also be aware of the economic, cultural, legal and government issues within each country that you are investing marketing funds. Finally, it is important to cover how the brand uses segmentation, targeting and positioning in its marketing effort.

Another approach to this project would be to select a region of the world that the company wants to penetrate and do an analysis on this portion. For example, select the Latin American or European region and evaluate the key potentials for a market entry.

The paper should be no less than 10 pages typewritten with a bibliography-MLA format. | Times New Roman | 12 |

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