Consider the advantages and challenges presented by today’s global marketing environment. Then answer the questions below:

  • Does Tesla have a global or international presence?
  • Answer the applicable question below:
    • If Tesla is global: What are some of the pros and cons for your company of doing business across countries and cultures?
    • If Tesla is not global: Do you think that your company should go global? Why or why not?
  • Why is it important for leaders – the CMO, CEO and Executive Team – to understand digital and global marketing dynamics? What is the role of leaders in helping their organizations to navigate the challenges of a global marketplace?

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