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In this assignment, you will create three individual SMART objectives for the organization you plan to use in your Signature Assignment. Briefly describe the scenario for your organization. For example, if you choose to write a plan for a hospital, you could choose to market or communicate about three different services. You could market cardiology services. Here is an example of SMART objective:
Figure 6. SMART Objective Example Specific – To grow valvular surgery at two facilities that the healthcare system operates. Measurable – The expectation will be to grow surgery by 5%. Achievable – This is an attainable outcome based on the market spend and emphasis, and the fact that the organization was able to grow by 2% last year. Relevant – The marketing team will work collaboratively with the cardiology service-line team to accomplish this goal. This initiative is identified as a strategic priority for both the service and the organization. Timebound – This goal will be accomplished in the second quarter this year. Length: 2-3 pages, not including title and reference pages Resources: Include a minimum of 3 scholarly resources to support your assignment. Your assignment should demonstrate thoughtful consideration of the ideas and concepts presented this week. Your response should reflect scholarly writing and current APA standards. Be sure to adhere to University’s Academic Integrity Policy. NB: My marketing plan was about John Hopkins hospital. This assignment should be about John Hopkins as well |
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