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PLEASE UNSWER THESE QUESTIONS
- Describe any three innovative or new products or projects introduced by Apple on global market during the last three years (from 2017 to 2019). (1 mark)
- Evaluate the performance of these three products/projects based on: (1.5 marks)
- What is the most performant project among those you chose? Justify (0.5 mark)
- What are the main business processes and practices used by the company to stay a leader in a hypercompetitive Cell phone industry? (1 mark)
- Do these innovations have environmental cost? Explain. (0.5 mark)
- Time to market (considering the time interval of the successive innovations on the same product)
- The innovation intensity and the technological complexity
- Market share of every innovative/new product.
How does Apple manage the risks of environmental uncertainty?
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