5. Target Market Research to determine the target audience of the business.
Develop a persona for social media by interviewing 3 members of your target audience. Identify the suitable social media platform based on the target audience [at least 4 platforms].
6. Implementation [Content Ideas] For each social media platform [based on the previous selection]: Determine the purpose/goal Ideal time for Posting What types of content will help you driving people to your website and local store? In detail, develop actionable social media tactics to implement each of the social media platforms. Regarding influencer marketing strategy, select 3 influencers and evaluate the following: The influencers you will employ and why you selected them. Social media platforms they are using The nature of their followers The media and messages you will ask your influencers to promote.
7. Evaluation and Measuring Choose four metrics to measure the success of your social media campaign? [Explain]. How do you know if your social media activities are effective?
8. Conclusion: Conclude your report.
9. Reference list list all the sources you have used in the process of researching your work.
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